1. What is the SHIPA Open Music Platform?
SHIPA Open Music Platform® is a mobile application which allows for music files to be shared and listened to at no charge to the consumer. Staying true to the nature of open music applications, the SHIPA Open Music Application is downloadable from the URL: www.shipa.mobi free of charge.
2. So how does it work?
Think of SHIPA Open Music Platform® as a Radio Station. A station is with a difference in that:
There are no DJs/show presenters it is only available on mobile/cellular phones and the playlist is determined by the listenerJust like on traditional radio stations the SHIPA OPEN MEDIA platform:
Accessing the content is free. All you need to do is buy the instrument (in this case the phone) Every time a song is aired it accrues royalties (10cents per play). And just like traditional radio stations, the subsistence of the business is from advertisers. Artists submit their music to for free. In return of exposure plus revenue through number of playsIn brief the SHIPA OPEN MUSIC platform allows musician to make money from their records, businesses to reach a new niche audiences and audiences to enjoy listening and sharing music at no charge.
With this model, everybody wins.
Who is the audience on the SHIPA Open Music Platform?
Our Audience
If you thought of the SHIPA Open Music Platform® as a presenter/DJ free radio station then you will easily envision our audience.
SHIPA Open Music Platform is the only platform that offers musicians access to the upwardly mobile and trendsetting youth of South Africa. Our audience is:
savvy (carries smart phones and accessories) literate (can use sophisticated features in mobile phones) financially active(frequently purchase airtime, data bundles and other cellphone accessories) mobile influential associated (part of social networks such as Twitter & Facebook)Payment of royalties
Each time a user plays your song on the SHIPA Open Media Platform we pay you R0.10c This means that if 1 000 odd users repeat your song 10 times a day; you make R 1000 a day. At any point after you’ve earned R1000 or more, you can claim your money by completing an imbursement form and emailing it to SHIPA. 10 reasons why you should host your music on the SHIPA Music Open Platform
Unlike traditional music sales, the owner of the music incurs no printing costs. Just promote the use of the SHIPA Open Music Platform and your songs availability. Consumers save on time & travelling costs. The music is on their pockets. SHIPA is not a subscription service. As such, consumers enjoy music free of charge. It’s affordable compared to the price of buying albums or mp3s, depending on your cellphome handset make, one only pays for data bundles. Accountability. Our stats update weekly, so you have weekly reporting on your music sales. Soon, we will move to real time reporting.
Promoting your music on SHIPA is easy. The selling line is one sentence long and straight to the point. “Get the SHIPA Open Music Platform App on your fone, and play my song XXX for free” SHIPA beats the industry red tape. SHIPA accepts all music and let the consumers decide what songs are hot or not. Stock is dead money. As a label you get to beat the distance, sell to the most remote of areas and carry no stock. SHIPA is always engaging on various marketing promotions of the website, the mobi-site and the Open Media Platform through various media (print, broadcast & digital). Your music is promoted every time someone visits the site/ the Open Music Platform. You get recognition for being on SHIPA, whether direct or indirect. By being on SHIPA, your song title and your stage name instantly gets googlable. As an artist, you look savvy just because your music is on SHIPA. Add your music on the SHIPA library, contact us today
Visit our website http://www.shipa.co.za/ on PC or wap.shipa.co.za on your mobile.
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